Unlocking AI for Creative Entrepreneurs

We were joined by entrepreneur and AI educator Fabian Schmidt for an interactive workshop designed to help Emerson students explore the intersection of creativity and artificial intelligence. Across this 60–120 minute workshop, Fabian broke down how AI works, demonstrated real tools used in creative industries, and shared practical strategies for applying AI to storytelling, idea generation, research, and entrepreneurial projects. Students also learned the foundations of effective prompt engineering and gained a clear framework for responsible and ethical AI use.

Drawing on his experience as one of Germany’s youngest university lecturers and as a shareholder in multiple ventures across Europe and the U.S., Fabian delivered a session that was both accessible and deeply relevant. The event concluded with an open Q&A, giving students the chance to connect the material to their own creative and entrepreneurial journeys and walk away with concrete, actionable insights.